How We Decide [Kindle Edition] review

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Product Description
The first book to make use of the unexpected discoveries of neuroscience to help you us result in the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with your gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this isn't how the mind works. Our best decisions really are a finely tuned combination of both feeling and reason as well as the precise mix depends about the situation. When buying a house, for example, it's best permit our unconscious mull within the many variables. However, if we're picking a stock, intuition often leads us astray. The trick would be to determine when to utilize the various parts in the brain, and to accomplish this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us while using tools we need, drawing on cutting-edge research at exactly the same time as the real-world experiences of an wide array of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people consider advantage of the new science to create better television shows, win more football games, and improve military intelligence. His goal is always to answer two questions that are of curiosity to merely about anyone, from CEOs to firefighters: How can a person's mind make decisions? And how are we able to make those decisions better?
A Q&A with Jonah Lehrer, Author of how We Decide
Q: Why did you want to write the sunday paper about decision-making?

A: It all began with Cheerios. I'm a remarkably indecisive person. There I was, aimlessly wandering the cereal aisle in the supermarket, trying to choose between the apple-cinnamon and honey-nut varieties. It was an embarrassing waste of time yet it happened in my experience all the time. Eventually, I decided that enough was enough: I want to to understand that which was happening inside my brain while i contemplated my breakfast options. I soon realized, of course, until this new science of selection had implications far grander than Cheerios.

Q: What are a few of these implications?

A: Life is ultimately simply a compilation of decisions, from your mundane (what do i need to eat for breakfast?) for the profound (what should I do with my life?). Until recently, though, we didn't have idea how our brain actually made these decisions. As a result, we used untested assumptions, like the assumption that individuals were rational creatures. (This assumption goes entirely back to Plato and the ancient Greeks.) But now, for your very first time in human history, we can look within our mind and find out how we actually think. It turns out that we weren't designed to get rational or logical as well as particularly deliberate. Instead, our mind holds a messy network of different areas, many of which are participating using the manufacture of emotion. If we produce a decision, the brain is awash in feeling, driven by its inexplicable passions. Even when we attempt to get reasonable and restrained, these emotional impulses secretly influence our judgment. Of course, by understanding how the human mind makes decisions--and by learning concerning the decision-making mistakes that we're all vulnerable to--we can learn to make better decisions.

Q: Can neuroscience really teach us how to make better decisions?

A:




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